Samsung just entered Meta's dominated smart glasses market with Galaxy Glasses

Samsung has officially unveiled its Galaxy Glasses at Unpacked in London, offering the clearest look yet at the smart glasses it has been developing with Google and Qualcomm. The glasses are set to launch this fall through partnerships with Gentle Monster and Warby Parker, with four frame styles confirmed so far and more expected to be revealed.

The Gentle Monster version features a slim black frame with a straight brow line and rounded lower edges. The Warby Parker model opts for a tortoise brown finish with a more conventional everyday design. Powering the glasses is Qualcomm's Snapdragon AR1 Gen 1 chipset, the same processor used in Meta's Ray-Ban smart glasses, with support limited to Samsung Galaxy smartphones running Android XR.

There is no built-in display. Instead, the glasses rely on audio feedback, a built-in camera, and touch controls along the temples. Voice commands provide hands-free control, while gesture input is available for users wearing a Galaxy Watch 9. Google Gemini serves as the primary AI assistant, with Samsung's Bixby also integrated.

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Samsung demonstrated several use cases, including pointing the glasses at a whiteboard to organize its contents into Samsung Notes automatically. During video calls, users can also share their live camera view hands-free. Other features include real-time translation, navigation, and AI-powered message summarization.

Battery life is rated at nine hours per charge, one hour better than Meta's latest models, with the charging case providing up to seven additional full charges. On the privacy front, the glasses include a recording light when capturing video, and blocking the LED turns off the camera. Choi acknowledged camera-enabled glasses privacy is a shared industry challenge, stopping short of offering a concrete solution.

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Pricing has yet to be announced, although Samsung COO Won-Joon Choi said the glasses will be positioned as a premium product without being "crazy expensive." The challenge for Samsung is that it is entering a market Meta already dominates, with an estimated 69% market share and products ranging from the $299 Oakley Meta HSTN to the $799 Ray-Ban Display.