Ubisoft is reportedly testing Generative AI in Far Cry 7, according to an insider

Generative AI has been a polarizing topic in the video game industry ever since these tools became widely available. While many game developers have already issued statements against the use of generative AI, everyone's favorite usual suspect, Ubisoft, has gone the other way. Ubisoft CEO Yves Guillemot previously praised AI as "revolutionary" for video game development, and we are starting to see its first steps in that direction.

Apparently, according to Tom Henderson from Insider Gaming, Ubisoft has been testing generative AI in future projects, including Far Cry 7. The specific project that Henderson mentioned was "Teammates," but Ubisoft is apparently also testing prompts in Far Cry 7 for research purposes. In a tweet that has since been deleted, Henderson went on to say that the Gen AI experiment "looks like s**t."

Ubisoft has been in troubled waters lately, as both Far Cry 7 and Assassin's Creed Hexe look to be in developmental limbo. In such a situation, generative AI seems like a low-cost tool to speed things up a bit, but at what cost? Ubisoft has also committed to accelerating its generative AI efforts on its FY2025-26 earnings call just a few days ago.

Ubisoft is not the only company that is aboard the AI train. Sony's recent patent shows Gen AI creations on loading screens, and the company has already used AI animation technology in Horizon Zero Dawn Remastered. Crimson Desert developer Pearl Abyss has also had to apologize for using AI-generated assets.

Moreover, many other companies are still waiting for the ball to drop before making a firm decision. Halo developers have previously claimed that AI is just a tool in a toolbox, and SEGA is apparently "proceeding carefully" with Gen AI, whatever that means. However, it seems there are still companies willing to stand behind human creativity.

2

Capcom famously denied having any plans to use Gen AI assets, Take-Two CEO made it clear that Gen AI has no part in GTA 6, and Remedy also confirmed that Gen AI has no part in Control Resonant. Bethesda's Todd Howard also took the side of "human artistry."

So, while yes, many studios are still rejecting Gen AI (either out of fear of public backlash or genuine appreciation for their craft), others are openly integrating AI into their workflows. It remains to be seen which side will eventually win out, but I have a bad feeling the future of gaming is going to be an AI slop-fest.