EA CEO comments on Battlefield 6 releasing with $80 price tag

EA's CEO has commented on whether the publisher is going to increase the standard price for its AAA games to the newly established $80 price point.

EA CEO comments on Battlefield 6 releasing with $80 price tag
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Tech and Science Editor
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TL;DR: EA CEO Andrew Wilson confirmed Battlefield 6 will maintain the standard $69.99 AAA game price, dismissing rumors of an $80 increase. With a $400 million budget, Battlefield 6 fits the premium category, and EA currently has no plans for dramatic pricing changes across its diverse product lineup.

Battlefield 6 has yet to receive an official price point, causing speculation that the game is going to release with the new $80 price tag recently set by Nintendo's Mario Kart World and Xbox's Outer Worlds 2, which Microsoft later backpedaled on.

The only news we have had regarding Battlefield 6 and its price has come in the form of rumors, which point to the title maintaining the typical $69.99 premium AAA standard, but now we have a comment from EA's CEO, Andrew Wilson. The CEO spoke during a recent EA earnings call, where he was asked if EA has considered increasing the price of its games from the $70 mark to $80, specifically regarding Battlefield 6. Wilson said, "We're not looking to make any changes on pricing at this stage."

Wilson added that EA "already offer a fairly broad pricing scheme across our various products," and pointed to the range of products it has under its umbrella that vary from free-to-play titles to premium and deluxe editions of titles. Ultimately, Wilson said, "no dramatic changes planned yet."

These comments from Wilson back up the rumors of Battlefield 6 launching at the $69.99 price tag, as that is what is considered to be the standard price for a AAA title, and with Battlefield 6 having a budget that's estimated to be around $400 million, we can expect EA considers the latest Battlefield to fall within the AAA category.

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News Source:pcgamer.com

Tech and Science Editor

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Jak joined TweakTown in 2017 and has since reviewed 100s of new tech products and kept us informed daily on the latest science, space, and artificial intelligence news. Jak's love for science, space, and technology, and, more specifically, PC gaming, began at 10 years old. It was the day his dad showed him how to play Age of Empires on an old Compaq PC. Ever since that day, Jak fell in love with games and the progression of the technology industry in all its forms.

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