Think Netflix search is rubbish? AI could save the day, as ChatGPT-powered search is now here

A natural language search with AI is now available, but it's in beta and just for iOS users. This is part of a wider redesign of the Netflix home page.

Think Netflix search is rubbish? AI could save the day, as ChatGPT-powered search is now here
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TL;DR: Netflix has kicked off a ChatGPT-powered search feature, initially in beta on iOS, enabling natural language queries to help viewers find TV shows or movies more easily. This is part of the platform’s big redesign for its home page, which is also about modernizing the interface, improving recommendations and more.

Netflix is introducing a new generative AI search that allows viewers to surface shows they want using natural language queries.

Smartphones are getting plenty of goodies, including this vertical feed of shows and movies (Image Credit: Netflix)
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Smartphones are getting plenty of goodies, including this vertical feed of shows and movies (Image Credit: Netflix)

This is all part of a major redesign implementing a new home page (as flagged up by TechCrunch, via TechRadar).

That includes a more streamlined and modern design for the home screen, and shifting around some elements of the interface that were more hidden away to give them better visibility (namely the Search and My List options).

A ChatGPT-powered search is inbound too, albeit just on iOS to begin with, and as a small beta test (that users will need to opt into). You'll be able to ask Netflix to find you content in a conversational manner, so you could request an 'upbeat comedy' for example, or a 'fast-paced fantasy show with plenty of big battles' perhaps.

Hopefully, the AI will return some decent results, but obviously that's what the beta is about - nailing those replies.

Right now, Netflix search is rather clunky, and so this could be a sizeable step in the right direction when it comes to navigating the increasingly large library of content available on the streaming platform.

The Netflix home page revamp also extends to making recommendations more fine-tuned to your current interests and mood (presumably based on what you've been watching recently).

Also on smartphones, Netflix will be trying out a vertical feed populated with clips of Netflix shows and films in an effort to make browsing for content a better experience on a phone screen. You'll be able to tap to start watching, or to add an item to your list of stuff to watch.