Apple iPhone Ultra will beat other foldables says analyst: crease-free display, premium hinge

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Apple is currently hard at work on its foldable iPhone which we've heard is called the iPhone Ultra, and now analyst Mark Gurman has teased to stand out from other foldables in more ways than one.

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In his latest Power On newsletter, Bloomberg writer Mark Gurman explains that Apple will be launching its first foldable iPhone in 2026, and that it'll be a higher-end handset "rather than a niche alternative design). Gurman says that Apple will stand out from the foldable phone competition with hopefully crease-free (or as close to that as possible) that is"less noticeable even the phone is in the open position"teasing"to the point where it's nearly invisible".

Apple is also reportedly looking to offer a "much higher-quality" hinge, something that we've been hearing about in previous rumors that Apple would be using a liquid metal hinge that would resist deformation, improving durability and minimizing the crease on the foldable display.

Gurman writes: "Apple's big fall product launch in 2026 is slated to include its first foldable iPhone. The company will position this device as a new higher-end model, rather than a niche alternative design (which it sees as the approach taken by Google and Samsung). Apple looks to stand out from the competition by making the crease less noticeable when the phone is in the open position, to the point where it's nearly invisible".

• Read more: Apple's foldable iPhone Ultra rumored to feature metallic hinge that resists deformation

"The company also looks to offer a much higher-quality hinge. One caveat: While work on this device is full steam ahead, some people involved in the project believe there is a slight chance that development could fall behind due to its complexity. That would make mass production in 2027 more likely".