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Recently, Microsoft launched a new marketing campaign for Xbox that stated that every device is an "Xbox." Naturally, when gamers think of Xbox, they think of consoles like the Xbox Series X|S. But, with Xbox and PC Game Pass now an integral part of Windows, alongside Xbox Cloud Gaming offering access to Game Pass titles and other select games owned by Xbox Game Pass Ultimate subscribers, everything from a laptop to a smartphone to a gaming handheld like the ROG Ally from ASUS is an "Xbox."

LG Smart TVs now support 4K Xbox Cloud Gaming, image credit: LG Electronics.
At least, that's the idea. And now, thanks to the latest LG Smart TV webOS update, LG's impressive range of OLED and QNED TVs has finally delivered a native Xbox app for device-free cloud gaming using a controller connected via Bluetooth. The new Xbox app for LG Smart TVs is rolling out this week in over 25 countries and is accessible from the LG Gaming Portal.
Although Xbox Cloud Gaming streaming is currently limited to 1080p 60 FPS, the good news is that LG's latest OLED and QNED TVs will upscale gameplay to 4K for "lifelike visuals."
LG hasn't provided details on how exactly this works. Still, as LG OLED TVs include the company's latest a9 AI Processor with AI Super Upscaling, we're assuming that it's leveraging the company's impressive upscaling hardware and software for the Xbox app and Xbox Cloud Gaming.
The Xbox app for LG Smart TVs is available in countries with Xbox Cloud Gaming, which is also listed as still in Beta. The list includes Australia, Austria, Belgium, Canada, Czech Republic, Denmark, Finland, France, Germany, Hungary, Ireland, Italy, Japan, South Korea, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, Slovakia, Spain, Sweden, Switzerland, UK, and the USA.
Some of the latest titles available to play via Xbox Cloud Gaming include: Clair Obscur: Expedition 33, The Elder Scrolls IV: Oblivion Remastered, and Assassin's Creed Shadows.