NVIDIA didn't need to do this, it won't sell enough of these new Star Wars edition cards to make millions of dollars, so what did they do it for? Because they can. Because NVIDIA loves gamers. They are passionate and want to stand out. This is how you stand out: you freakin' make STAR WARS THEMED graphics cards.
I'm hoping this is a permanent direction for NVIDIA, and I want them to go all-in. Right now AMD is not competing with NVIDIA in the markets above the GTX 1080, so NVIDIA have some time to experiment and see what sticks. This is something that'll stick, and will eventually move more units as you reach more fanbases. Think Marvel, DC, and the thousands of games that NVIDIA could make themed graphics cards from.
Justice League is now released, and this is the type of launch where NVIDIA could one day in the future have themed graphics cards. Very limited edition versions of a Superman, Batman, Wonder Woman, Flash, and any other DC character themed graphics card. I can't imagine how amazing that would be... a Superman graphics card that had the 'S' light up perfectly with a Kryptonian-inspired look.
Alternatively, we could see game-oriented custom graphics cards with massive titles like Destiny 2, Battlegrounds, League of Legends, and so on. A new custom graphics card market is something NVIDIA should seriously go into, and not just make this a once off. The feels I have from this card are massive... and I don't want them to stop.
NVIDIA: thanks for continuing to be awesome and doing things like this!
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