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AMD Positioning Itself to Become a Commanding Force in Rendering (Page 1)

AMD Positioning Itself to Become a Commanding Force in Rendering

Rendering is big business, and AMD is making it easier and cheaper for everyone involved. Here's some of what we learnt at Siggraph.

By Anthony Garreffa on Jul 24, 2016 08:24 pm CDT - 2 mins, 4 secs reading time for this page

Siggraph 2016 - Before the Siggraph 2016 kicks off, I sat down with David Watters, who is the Head of Industry Alliances for AMD, where we talked about all things professional graphics, rendering, and the huge impact that VR and AMD are having on the industry.


Autodesk has been moving swiftly with the rapid changes hitting the industry, which makes for a nice change as high-end design visualization application giants are not usually this fast in the fast-paced technology industry. Autodesk unveiled Stingray this time last year, their game engine. Game engines are being used more and more for real-time rendering of virtual environments, instead of having to pre-render the environments, which can take hours upon hours and sometimes, much longer.

But there's something new with Autodesk at Siggraph 2016, as the company is making it easier than ever to go through virtual environments thanks to using Stingray as a virtualization path. When it comes to architectural design, for example, game engines are much better equipped and far faster at rendering an environment as they can do it in real-time without the massive amount of GPU horsepower required for it normally required to render the environment - and that wasn't even in real-time.

Autodesk Revit - What Is It?

Autodesk's secret herbs and spices is called Revit, which the company explains on its website as "a single software application that supports a BIM workflow from concept to construction. Use Revit to model designs with precision, optimize performance, and collaborate more effectively".

Autodesk LIVE is a cloud-based service that allows the rendering to go from Revit to Stingray in just three mouse clicks, compared to hours upon hours of work that coders would've had to do years ago. Better yet, you don't need Stingray, nor do you have to know how to use it. Autodesk LIVE provides you with a real-time walkthrough window that is basically the Stingray engine, making it easier than ever before to render environments for architects and carmakers.

Before Autodesk LIVE, it could take up to a week to render a high-quality environment as there would need to be material translation and countless hours of work in between - with LIVE, there's an instant walkthrough of the virtual environment, versus a week of production.

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Anthony Garreffa

ABOUT THE AUTHOR - Anthony Garreffa

Anthony is a long time PC enthusiast with a passion of hate for games to be built around consoles. With FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with high-end, custom-built PCs. His addiction to GPU technology is unwavering, and with next-gen NVIDIA GPUs about to launch alongside 4K 144Hz HDR G-Sync gaming monitors and BFGDs (65-inch 4K 120Hz HDR G-Sync TVs) there has never been a time to be more excited about technology.

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