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More gamers have pre-ordered the $100 GTA 6 Ultimate Edition than the Standard Edition

According to Take-Two CEO Strauss Zelnick, more gamers have pre-ordered the $100 Grand Theft Auto 6 Ultimate Edition than the $80 Standard Edition.

More gamers have pre-ordered the $100 GTA 6 Ultimate Edition than the Standard Edition
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TL;DR: Take-Two CEO Strauss Zelnick says GTA 6 pre-orders have exceeded expectations and more buyers chose the $100 Ultimate Edition over the $80 Standard. The Ultimate Edition bundles exclusive in-game cosmetics, vehicles (including a '95 Grotti Cheetah), garages, weapons, clothing, salons, and tattoo parlors accessible in single-player.
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Ahead of pre-orders opening for the highly anticipated Grand Theft Auto 6, one of the big discussion points was whether publisher Take-Two would make GTA 6 the first $100 game, or stick with current AAA game pricing that's either $70 or $80. Turns out both came true: when GTA 6 pre-orders kicked off, players had the choice of GTA 6 Standard Edition for $80 or GTA 6 Ultimate Edition for $100.

More gamers have pre-ordered the $100 GTA 6 Ultimate Edition than the Standard Edition 1

With the whole $100 debate being all about how much gamers would be willing to spend on what's shaping up to be the biggest game release of all time, it turns out that most GTA 6 pre-orders have been for the $100 GTA 6 Ultimate Edition. Take-Two CEO Strauss Zelnick confirmed this during a recent interview appearance on CNBC, where he also confirmed that pre-orders for the game have far exceeded the company's expectations.

With the $100 version of GTA 6 including access to exclusive in-game cosmetic items, via storefronts that won't be available to players with the Standard Edition, Zelnick chalks up more gamers opting for the $100 version as indicative of the fact that the more "avid consumers" are the ones who tend to pre-order a game months ahead of its expected launch.

Although $20 for in-game items and cosmetics might sound like a lot, there's quite a bit that comes with the GTA 6 Ultimate Edition - with all content woven into the game and accessible through the single-player campaign and visiting stores. It includes a '95 Grotti Cheetah sports car, multiple other vehicles, and access to exclusive garages; Vice City-inspired weapons; the ability to shop at the Vice City Style clothing store; and access to exclusive hair salons and tattoo parlors. It's an extensive list, and packed with enough stuff that most pre-orders have opted for this more expensive version of the game.

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Question #1

How many pre-orders has Take-Two reported for GTA 6 compared to their expectations?

Question #2

What specific extras does the $100 GTA 6 Ultimate Edition include that the $80 Standard Edition does not?

The $100 GTA 6 Ultimate Edition includes access to exclusive in-game cosmetic items via storefronts not available to the $80 Standard Edition, plus a ’95 Grotti Cheetah sports car, multiple other vehicles, and access to exclusive garages. It also adds Vice City-inspired weapons, the ability to shop at the Vice City Style clothing store, and access to exclusive hair salons and tattoo parlors, with all content woven into the single-player campaign and accessible through visiting stores.
Answered
Question #3

Did Take-Two or Strauss Zelnick say why more players chose the Ultimate Edition during pre-orders?

Question #4

Are the Ultimate Edition exclusives usable in single-player campaign content or limited to multiplayer?

Have a question about this content not listed here? Ask below and TweakBot will answer it.

With the big gameplay review set to debut on Netflix later this month, it'll be interesting to see if most pre-orders remain skewed toward the Ultimate Edition.

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Senior Editor

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Kosta is a veteran gaming journalist that cut his teeth on well-respected Aussie publications like PC PowerPlay and HYPER back when articles were printed on paper. A lifelong gamer since the 8-bit Nintendo era, it was the CD-ROM-powered 90s that cemented his love for all things games and technology. From point-and-click adventure games to RTS games with full-motion video cut-scenes and FPS titles referred to as Doom clones. Genres he still loves to this day. Kosta is also a musician, releasing dreamy electronic jams under the name Kbit.

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