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EA prices FC27 edition at $150, more than twice the price of base game, shortly after CFB 27 microtransaction controversy

Publisher EA makes more controversial decisions by charging $150 for a topline sports game edition shortly after testing monetization tolerance in CFB 27.

EA prices FC27 edition at $150, more than twice the price of base game, shortly after CFB 27 microtransaction controversy
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Senior Gaming Editor
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TL;DR: EA introduced a $150 Ultimate Plus edition of EA Sports FC27-alongside $70 standard and $100 ultimate editions-charging more than double the base price and 50% above the prior ultimate cap, bundling nearly $100 in FC Points across five months plus season passes, drawing scrutiny after recent CFB 27 microtransaction controversy.
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Electronic Arts is gaining more heated attention after introducing a $150 version of its annualized EA Sports FC sports sim.

EA prices FC27 edition at $150, more than twice the price of base game, shortly after CFB 27 microtransaction controversy 1

EA is about to go private in the largest leveraged buyout in history. The $55 billion take-private share buyout was principally led by Saudi Arabia's sovereign wealth fund, and key markets like the EU have approved the deal. Ever since the privatization deal was announced, EA has been under fire for introducing controversial things like paywalling some progression features in College Football 27 by adding paid microtransactions to singleplayer modes (these were later removed).

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Now the publisher is under scrutiny for the latest business tactic: a new edition that introduces a higher topline price for the definitive experience. The new EA Sports FC27 game has three editions: The standard edition at $70, the ultimate edition at $100, and then an ultimate plus edition for $150. That's a +50% price increase from the previous ultimate edition's $100 cap, and more than double the price of the base game. The value that's included is pretty staggering if you're a die-hard enthusiast, though, and includes nearly $100 worth of FC Points microtransaction currency spread across 5 months, as well as full season passes and more.

EA prices FC27 edition at $150, more than twice the price of base game, shortly after CFB 27 microtransaction controversy 3

The move highlights EA's thinking around game pricing against digital value, in this case microtransaction currency and the estimated investment that it's targeting; the $150 ultimate plus edition is obviously for enthusiast fans and not for the average gamer.

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Question #1

What content and bonuses are included in the $150 EA Sports FC27 Ultimate Plus edition versus the $100 Ultimate and $70 Standard editions?

EA Sports FC27 has three editions: Standard $70, Ultimate $100, and Ultimate Plus $150. The $150 Ultimate Plus package includes nearly $100 worth of FC Points microtransaction currency delivered across five months, plus full season passes and other unspecified extras. The article does not detail what is included specifically in the $100 Ultimate or $70 Standard editions.
Answered
Question #2

How much FC Points currency is bundled with the Ultimate Plus edition and over what time period are they delivered?

Question #3

Does the article say whether the Ultimate Plus edition’s bundled FC Points can be used in single-player modes or only online modes?

Question #4

Did EA change any previously introduced microtransaction practices in response to the College Football 27 review-bombing controversy mentioned in the article?

Have a question not listed here? Ask below and TweakBot will answer it.

This could improve seasonality with EA FC27 and give the game better odds of continuing to attract and retain players over time as new games release, and the timed drops could ensure that those that made the monetary investment will return to spend their currency and pick up the game for a while.

EA prices FC27 edition at $150, more than twice the price of base game, shortly after CFB 27 microtransaction controversy 4
Photo of the EA SPORTS FC 26 FC Points 18

Best Deals: EA SPORTS FC 26 FC Points 18

Prices last scanned 7 hours and 27 minutes ago

* Prices may be inaccurate. As an Amazon Associate, we earn from qualifying purchases. We earn affiliate commission from any Newegg or PCCG sales.

News Source:ea.com

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Senior Gaming Editor

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Derek joined TweakTown in 2015 and has since reviewed and played 1000s of hours of new games. Derek is absorbed with the intersection of technology and gaming, and is always looking forward to new advancements. With over six years in games journalism under his belt, Derek aims to further engage the gaming sector while taking a peek under the tech that powers it. He hopes to one day explore the stars in No Man's Sky with the magic of VR.

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