I went into this review knowing ASUS might be a bit mad at me over this review, because I told the team I work with at ASUS for samples to review at TweakTown that I would not be returning this monitor if they sent it to me.
Why? Because it is my dream display.
The ASUS ROG Strix XG438Q is about as close to "as good as it gets" when it comes to larger-than-life gaming displays, as it measures in with an oh-so-perfect (but depending on the desk, sometimes-too-big) 43 inches. The 43-inch display packs in the 3840 x 2160 native 4K resolution perfectly and makes it buttery smooth with its 120Hz refresh rate.
I told ASUS before they sent this to me that I would not be sending it back, so now that it's in the headline and I've told you guys -- ASUS will feel too guilty to take it back now, right? The ASUS ROG Strix XG438Q is just too good that even if ASUS decided to demand it be returned, I'm predicting there will be a thief that will break in that night and steal it. If I'm pictured gaming on it after that... well, that's some great deepfake technology being used.
In all seriousness, the ASUS ROG Strix XG438Q is a f***ing amazing monitor, so much so that one -- I'm wearing (starred it out) in a review... and I'm willing to hurt ASUS' feelings by keeping this display for myself. It has become my workstation display as well as my gaming display, something I normally split between and have a higher-end panel to work on and then a high refresh rate panel (and bigger, normally at 32-inch 16:9 or 34-inch 21:9).
But the 43-inch size and 4K resolution actually work perfectly, whereas most 4K displays come in at a smaller (and definitely not as useable) 27 inches which I really don't like. I've got the Acer Predator X27 gaming monitor with its native 4K resolution and 144Hz refresh rate and while "yay it's 4K 144Hz" it's also "ugh, 27 inches wtf".
But the ASUS ROG Strix XG438Q is a monster 43 inches in size, packs the 4K resolution, 120Hz refresh rate, AMD FreeSync 2 HDR technology, dual 10W speakers, an LED light, and so much more. It truly is a helluva deal, which used to be found on Amazon for around $1099 -- although at the time of writing it wasn't available on Amazon.