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Xola Online Booking Platform Launches Travel Industry's First App Marketplace for In-Destination Tour and Activity Providers

Posted Sep 25, 2018 @ 5:38 CDT | Stock Ticker(s): NASDAQ:GOOG

Xola Online Booking Platform Launches Travel Industry's First App Marketplace for In-Destination Tour and Activity Providers

Xola Online Booking Platform Launches Travel Industry's First App Marketplace for In-Destination Tour and Activity Providers

SAN FRANCISCO and LAS VEGAS, Sept. 24, 2018 /PRNewswire/ -- Xola, a leading online booking platform, announced today a first for the travel industry's tour and activity operator market with the launch of the Xola App Store.

The Xola App Store currently offers more than 40 applications, providing extended features to businesses of all sizes and customization to address complex, enterprise-level needs. Apps span categories that include automated marketing, customer management, operations, yield management, business intelligence, third-party integrations, custom applications, and real-time distribution on leading consumer marketplaces like TripAdvisor and Expedia. Xola will debut its App Store and showcase select applications at the Arival Conference in Las Vegas, September 24-27. Explore the apps that help in-destination tour and activity providers better market, manage and grow their business:

The Xola App Store offers apps and integrations that support online and offline customer acquisition and sales. For example, operators of larger attractions with high-volume walkup traffic will be able to find and install QR Code scanning, POS and Ticketing hardware support, a TV monitor display app showing real-time updates on upcoming offerings and availability, and a kiosk app for self-serve guest booking and check-in to help cut wait times. Tour operators looking to drive more direct business may install apps that help support their marketing initiatives, such as coupon code management, gift certificates and store credit management, Zapier integration with HubSpot and a choice of any leading CRM, and an affiliate reseller management app.

Xola is also introducing a new product line of automated marketing apps, a subset of which apply machine learning algorithms, that engage guests at various points along the customer journey, increase checkout price, increase conversion rates to purchase, and drive revenue growth. These apps pair well with analytics integrations featured on the App Store, such as Facebook Pixel / Advanced Matching and Google Analytics Ecommerce, to bring visibility and precision to marketing ROI. Other apps, such as the Capacity Utilization App, help identify inefficiencies in yield to help business owners modify their schedules and staff hours to save money.

"The Xola App Store makes anything possible for our customers and partners," said J. Scott Zimmerman, co-founder and CEO of Xola. "We talk to our customers every day and understand how their needs differ across markets and verticals. The App Store platform allows our customers to easily discover and install applications and integrations relevant to their business."

Making enterprise software easy and intuitive is what Xola is known for. Capterra, the leading software review site, recently awarded Xola the 2018 "Ease of Use Award" based on customer feedback.

Xola helps tour and activity operators of all sizes grow and manage their business to be more efficient and profitable-so they can focus on delivering the best experiences possible.

"Beyond what is available on our core software and the added features available through the App Store, our open API allows us to enable and support the most complex tour and activity businesses," said Anush Ramani, Xola co-founder and CTO. "The App Store is the culmination of years of foundational development. Resting on our core architecture, we have securely extended this functionality as a platform on which other engineers and companies can build, which significantly expands our software ecosystem. We're excited to work with new partners."

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