Dolby Laboratories, Inc. (NYSE:DLB) and LG Electronics (LG) today announced that LG 2017 OLED TVs will support Dolby Vision high-dynamic-range (HDR) technology and Dolby Atmos breakthrough audio in a new combined home entertainment experience. For the first time, consumers can experience content with both cutting-edge imaging and state-of-the-art sound technology through one product.
Supported by major studios and streaming services, LG OLED TVs deliver dramatic visuals and breakthrough audio for a transformative consumer experience
"By incorporating Dolby Vision and Dolby Atmos into our premium OLED TVs, the first TV of its kind, we are able to offer consumers amazing realism across both image and sound that is vivid, nuanced, and powerful."
The fusion of Dolby Vision imaging and Dolby Atmos sound transforms your TV into an entertainment powerhouse. Dolby's deep expertise in bringing advanced audio and imaging technologies from the cinema to the home, now brought together for the first time in one device, has led to distinct features that enable Dolby Vision and Dolby Atmos to deliver extraordinary entertainment experiences to home consumers.
Turns your OLED TV into an entertainment powerhouse with advanced technologies born from the cinema.
Leveraging the HDR innovation that powers Dolby's most advanced cinemas around the world, Dolby Vision transforms the TV experience in the home by delivering greater brightness and contrast, as well as a fuller palette of rich colors. Dolby Atmos puts you inside the action with bigger, more encompassing sound that fills your room-even overhead-and immerses you in your entertainment. Dolby Vision and Dolby Atmos are the preferred technology workflows for major studios and a growing number of creative professionals, so consumers have access to more of what they want to watch, including a robust portfolio of movies and episodic content. Dolby today delivers spectacular experiences in broadcast, gaming, music, and other genres, and this expertise serves as the foundation that drives the future of entertainment tomorrow.
LG's 2017 OLED line-up builds on the company's revolutionary pixel dimming control technology, which renders perfect black, infinite contrast and an expanded color gamut. Built on this foundation of excellence, LG's new OLED TVs are capable of delivering a superior HDR experience. With the combination of powerful Dolby Vision imaging and Dolby Atmos moving audio, your movie and TV viewing at home goes from entertaining to spectacular. You're not just immersed in sound and images; you feel like you're inside the action in a complete entertainment experience. All LG's 2017 OLED TVs will support Dolby Vision and Dolby Atmos globally, including the 77/65W7, 77/65G7, 65/55E7, 65/55C7, and 65/55B7. In addition to this combined experience, all LG's flagship Super UHD TVs will continue to support Dolby Vision in 2017. This includes LG 2017 SJ9500, SJ8500, and JS800 Super UHD TVs available globally.
"High-quality imaging and audio are essential elements of the TV viewing experience," said Brian Kwon, President, LG Home Entertainment Company. "By incorporating Dolby Vision and Dolby Atmos into our premium OLED TVs, the first TV of its kind, we are able to offer consumers amazing realism across both image and sound that is vivid, nuanced, and powerful."
"LG and Dolby share a passion for bringing the best possible audio and visual experiences to life," said Kevin Yeaman, President and CEO, Dolby Laboratories. "This expanded collaboration with LG will bring together both Dolby Vision and Dolby Atmos and deliver spectacular experiences that consumers can see, hear, and feel."
From content creation to distribution and playback, the fusion of Dolby Vision and Dolby Atmos delivers a comprehensive solution supported by content creators and distributors. More than 80 studio titles are available in Dolby Vision, and more than 100 titles are available in Dolby Atmos, with 25 available in both formats.
Most major studios, including Warner Bros. Home Entertainment and Universal Pictures Home Entertainment, have announced support to deliver Dolby Vision titles and Dolby Atmos titles. Additionally, more than 100 hours of original content is available in Dolby Vision across leading OTT providers globally, and soon consumers will have access to Dolby Vision titles on Ultra HD Blu-rayÃƒÂ¢"Ã,Â¢ disc, with anticipated availability in 2017.
Last updated: Sep 1, 2017 at 12:58 am CDT