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Sony: PlayStation 5 price increase has not yet impacted consumer demand

Sony says the new PS5 price increase has not impacted consumer demand for the console, despite the PlayStation 5 cost increasing nearly worldwide.

Sony: PlayStation 5 price increase has not yet impacted consumer demand
Published Nov 2, 2022 11:10 PM CDT   |   Updated Fri, Nov 25 2022 1:55 PM CST
2 minutes & 25 seconds read time

The PS5's recent price increase has not slowed consumer demand, Sony corporate has said.

Sony: PlayStation 5 price increase has not yet impacted consumer demand 533

To combat inflation and a weaker yen, Sony has raised the PlayStation 5's retail price across all major worldwide regions except in the United States. This cost hike hasn't deterred gamers, though, and Sony indicates that consumers are still very eager to buy PS5 hardware. In fact, Sony highlighted that the PS5 sold 100,000 units in just 17.5 hours in the US, but this region wasn't affected by the price hike.

What about other countries? According to Sony, the PS5's price jump isn't affecting demand. The company says it will have an ample stockpile of 18 million shipments to meet consumer demand over this fiscal year, and that 6.5 million PS5s were produced in Q2 alone.

Read Also: Sony producing PS5s faster than expected, wants to ship over 18 million consoles

"About the hardware, I can't give specific unit numbers but as I mentioned in my speech, the second quarter production reached 6.5 million already and we want to use this as supply for year-end sales. I think there's a lot of expectation here," Sony Chief Financial Officer Hiroki Totoki said in a recent Q2 2022 earnings call.

"And the PlayStation 5 price increase impact; So far, due to the price increase, we have not seen any dampening of the demand but we have to monitor what will happen in the market going forward."

Sony: PlayStation 5 price increase has not yet impacted consumer demand 4422022

Meanwhile, Sony has announced the PlayStation 5 has shipped 25 million units, but the PS4 is still beating the PS5's current rate. That should change as Sony doubles-down on PlayStation 5 console production throughout FY22 and next year in FY23.

Check below for the new higher PS5 pricing scheme for worldwide markets:

Europe

  • PS5 with Ultra HD Blu-ray disc drive - €549.99
  • PS5 Digital Edition - €449.99

UK

  • PS5 with Ultra HD Blu-ray disc drive - £479.99
  • PS5 Digital Edition - £389.99

Japan (effective Sept. 15, 2022)

  • PS5 with Ultra HD Blu-ray disc drive - ¥60,478 yen (including tax)
  • PS5 Digital Edition - ¥49,478 yen (including tax)

China

  • PS5 with Ultra HD Blu-ray disc drive - ¥4,299 yuan
  • PS5 Digital Edition - ¥3,499 yuan

Australia

  • PS5 with Ultra HD Blu-ray disc drive - AUD $799.95
  • PS5 Digital Edition - AUD $649.95

Mexico

  • PS5 with Ultra HD Blu-ray disc drive - MXN $14,999
  • PS5 Digital Edition - MXN $12,499

Canada

  • PS5 with Ultra HD Blu-ray disc drive - CAD $649.99
  • PS5 Digital Edition - CAD $519.99
Buy at Amazon

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* Prices last scanned on 12/7/2022 at 6:50 am CST - prices may not be accurate, click links above for the latest price. We may earn an affiliate commission.
NEWS SOURCE:irwebmeeting.com

Derek joined the TweakTown team in 2015 and has since reviewed and played 1000s of hours of new games. Derek is absorbed with the intersection of technology and gaming, and is always looking forward to new advancements. With over six years in games journalism under his belt, Derek aims to further engage the gaming sector while taking a peek under the tech that powers it. He hopes to one day explore the stars in No Man's Sky with the magic of VR.

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