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Toshiba fumble at Superbowl?

$3m USD HD-DVD promo

By: Shawn Baker from Feb 3, 2008 @ 20:23 CST

Toshiba get the snap, throws down to the end zone and it's a fumble!

The question is did Blu-ray recover it or did HD-DVD keep the pig skin. The lads over at Engadget have struck up a neat little poll asking for your thoughts on the $3,000,000 (it looks more expensive using 0's instead of typing "million") ad Toshiba put forth over the Super Bowl game.

At the time of writing 60% of people said the ad was a waste, 10% thought VHS for life, 8% thought maybe it was worth it while less than 20% are in favor of it.

While they managed to display some big titles like Shrek the Third and Transformers there's no doubt that the hype on these movies have begun to die down with their releases being a few months old now. A lack of new blockbusters might have meant that they had to revert back to some of last year's biggest hits.

Super Bowl season tends to bring with it a large rush of new displays for households. You have to wonder though - if everyone has bought their new display before the big game, what are the chances that they're going to rush out now and buy an accompanying player? More deals were probably done at the time of display purchase, so you have to wonder if this was money well spent.