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Capcom takes wait and see approach on $69.99 game price hike

Capcom promises to use market data to determine whether or not it'll raise game prices to $69.99 on PS5, Xbox Series X consoles.

@DeekeTweak
Published Wed, Aug 11 2021 2:39 PM CDT   |   Updated Mon, Sep 13 2021 1:57 AM CDT

Capcom isn't ready to commit to $69.99 pricing for its next-gen games just yet, and instead will monitor industry trends and data to make a decision.

Capcom takes wait and see approach on .99 game price hike 121 | TweakTown.com
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Big publishers like Take-Two, EA, Activision-Blizzard, and Sony have established a new $69.99 price for PS5 and Xbox Series X games (they've also started to cut out free next-gen upgrades). Other games-makers like Capcom are hesitant to raise the price tag of their games and want to see how the market reacts to the new schemes. Remember that publishers still expect most of their game sales to be on current-gen PS4 and Xbox One consoles due to the high install base.

In a recent investors Q&A, Capcom management was asked outright if a price hike was planned. The executives responded: "For new titles, we would like to set prices that are appropriate, based on market data."

Capcom takes wait and see approach on $69.99 game price hike 21 | TweakTown.com

The market has clearly spoken to Capcom. The company just reported record Q1 net sales of 48.42 billion yen ($439.82 million) from a whopping 13.3 million games sold in the quarter (over half of these were Resident Evil titles).

Capcom expects FY2021 to deliver the ninth consecutive year of record operating income growth as it plans an ambitious slate of games.

Read Also: Resident Evil Village PS5 Review: A Graveyard Smash

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NEWS SOURCE:capcom.co.jp

Derek joined the TweakTown team in 2015 and has since reviewed and played 1000s of hours of new games. Derek is absorbed with the intersection of technology and gaming, and is always looking forward to new advancements. With over six years in games journalism under his belt, Derek aims to further engage the gaming sector while taking a peek under the tech that powers it. He hopes to one day explore the stars in No Man's Sky with the magic of VR.

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