Did you or anyone you know buy any apps from the Apple App Store or Google Play Store on Christmas Day? If so, you contributed towards a record-breaking $407.6 million on Christmas Day alone.
Sensor Tower estimates that worldwide spending on mobile apps and mobile games has passed $100 billion for the first time ever -- but on Christmas Day alone they estimate spending reached an also-record-breaking $407.6 million for the day. This is an increase from the $303 million in 2019 -- an increase of 34%.
Interestingly, out of the $407.6 million on Christmas 2020 -- $295.6 million of that was on game-related purchases, while $112 million was on non-game purchases.
Breaking those numbers down to just the US, and Americans spend close to $130 million between both the app stores which represents a hefty 38.7% increase year-over-year. $87 million of game sales, and $42 million of app sales in the US on Christmas Day alone, not bad.
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