Global spending on mobile apps: $407 million on Christmas Day alone

Sensor Tower estimates global spending on Apple App Store and Google Play Store reached a record $407.6 million on Christmas Day.

@anthony256

Published Dec 31, 2020 2:19 AM CST
Updated Jul 27, 2022 3:36 AM CDT

37 seconds read time

Did you or anyone you know buy any apps from the Apple App Store or Google Play Store on Christmas Day? If so, you contributed towards a record-breaking $407.6 million on Christmas Day alone.

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Sensor Tower estimates that worldwide spending on mobile apps and mobile games has passed $100 billion for the first time ever -- but on Christmas Day alone they estimate spending reached an also-record-breaking $407.6 million for the day. This is an increase from the $303 million in 2019 -- an increase of 34%.

Interestingly, out of the $407.6 million on Christmas 2020 -- $295.6 million of that was on game-related purchases, while $112 million was on non-game purchases.

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Breaking those numbers down to just the US, and Americans spend close to $130 million between both the app stores which represents a hefty 38.7% increase year-over-year. $87 million of game sales, and $42 million of app sales in the US on Christmas Day alone, not bad.

NEWS SOURCE:techspot.com

Anthony Garreffa

Anthony joined the TweakTown team in 2010 and has since reviewed 100s of graphics cards. Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering and has recently taken a keen interest in artificial intelligence (AI) hardware.