Fall Guys coming to China's $36 billion mobile games market

Devolver's mega-hot new Fall Guys game is coming to mobiles in China, where it should rake in tons and tons of earnings.

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Fall Guys is set to rake in tons of microtransaction cash when it releases on mobile devices in China.

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Fall Guys, gaming's biggest new indie sensation, is coming to China's $36 billion mobile market. The game is being developed by Billibilli, but the official product page has been scrubbed, presumably due to an earlier-than-expected announcement. Neither Mediatonic, the developer of Fall Guys, nor publisher Devolver Digital have confirmed a mobile release just yet.

China represents a boon for a game like Fall Guys, which has exploded onto the market with 2 million sales in just 6 days. The game is buy-to-play on PC and PS4 alongside a free download for PS Plus subscribers, and features in-game microtransactions via a premium currency that unlocks new outfits.

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The game seems like an easy adaptation for the mobile market, especially China's, which routinely makes over $30 billion every year. Analyst firm Newzoo predicts smartphone games will generated $63.6 billion in 2020, representing 40% of total yearly earnings. Asia-Pacific, which includes China, will compromise 49% of total 2020 earnings, or $78.4 billion.

Microtransactions are likewise expected to make far more than actual game sales in 2020. Newzoo predicts mTX will generate $117 billion in revenues in 2020 across all global regions and gaming platforms, making up 74% of 2020's total estimated earnings of $159.3 billion.

In 2019, a whopping 98% of mobile games earnings were from mTX, Newzoo says.

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Derek joined the TweakTown team in 2015 and has since reviewed and played 1000s of hours of new games. Derek is absorbed with the intersection of technology and gaming, and is always looking forward to new advancements. With over six years in games journalism under his belt, Derek aims to further engage the gaming sector while taking a peek under the tech that powers it. He hopes to one day explore the stars in No Man's Sky with the magic of VR.

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