Xbox LIVE Gold 12 month delisted from MS Store ahead of xCloud rollout

Microsoft has stopped selling 12-month Xbox LIVE Gold subscriptions on its website, clearly trying to push Game Pass Ultimate.

1 minute & 24 seconds read time

Microsoft is incentivizing its new all-in-one bundled Game Pass Ultimate subscription as the main avenue for Xbox online subscriptions.

Xbox LIVE Gold 12 month delisted from MS Store ahead of xCloud rollout 355

Microsoft has stopped selling its 12-month Xbox LIVE Gold subscription on its digital storefront. The company is now only selling its 1-month and 3-month Xbox LIVE Gold subs for $9.99 and $24.99 respectively.

This wasn't a mistake, but a tactical decision to push people towards its new Game Pass Ultimate subscription plan. Earlier this month, Microsoft added tremendous value to Game Pass Ultimate by confirming its xCloud streaming service would be included free. Shortly after this announcement, the games-maker stopped selling 12-month Xbox LIVE Gold subs on its platform. This includes both on the Xbox One and the Windows Store on PC.

The idea here is pushing consumers towards Game Pass Ultimate by removing choice.

Game Pass Ultimate, which includes Xbox LIVE Gold, Game Pass on both PC and Xbox, and soon Project xCloud, is more expensive at $14.99 a month and $99.99 a year. It also adds more value and more hooks to keep users engaged and stuck into the ecosystem.

The all-you-can-play model of Game Pass has ensured gamers stay connected and playing more games than ever, which improves the chances of continued subscriptions, extra software sales, and purchases in monetized live games. This subscription has been extremely transformative for Microsoft's business and has caused many competitors to embrace their own version of it--Ubisoft has uPlay+, for example.

Game Pass Ultimate is shaping up to be, pardon the pun, Microsoft's ultimate subscription, and that's a big reason the 12-month LIVE option has been removed.

Buy at Amazon

Halo 5: Guardians

TodayYesterday7 days ago30 days ago
* Prices last scanned on 3/16/2023 at 2:07 pm CDT - prices may not be accurate, click links above for the latest price. We may earn an affiliate commission.

Derek joined the TweakTown team in 2015 and has since reviewed and played 1000s of hours of new games. Derek is absorbed with the intersection of technology and gaming, and is always looking forward to new advancements. With over six years in games journalism under his belt, Derek aims to further engage the gaming sector while taking a peek under the tech that powers it. He hopes to one day explore the stars in No Man's Sky with the magic of VR.

Newsletter Subscription

Related Tags

Newsletter Subscription
Latest News
View More News
Latest Reviews
View More Reviews
Latest Articles
View More Articles