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Modern Warfare made $78.8 million in monetization in one month

Modern Warfare's new battle pass and microtransaction system pays off big time

Derek Strickland | Jan 23, 2020 at 2:54 pm CST (1 min, 32 secs time to read)

Modern Warfare has pulled in over $78 million from digital spending one month, proving Activision's new anti-season pass model for Call of Duty is doing tremendously well.

Modern Warfare made $78.8 million in monetization in one month | TweakTown.com

Call of Duty's new monetization scheme is pulling in serious cashflow. According to analyst firm SuperData, Modern Warfare made $78.8 million from player spending on microtransactions and battle passes across consoles and PC. The game generated these revenues in December alone, putting it just $20 million shy of what Black Ops 4 made in an entire quarter.

Modern Warfare conquered December 2019's top-grossing charts, marking a dynamic shift for the franchise insofar as digital in-game purchases. Activision has invested tremendously in this new engagement model, which sees lootboxes being eradicated and content being added to the game for free with exclusive features like skins and CoD Points gated off by battle passes.

The monetization system also ties directly with the publisher's new focus on cross-play on all systems, and we're betting the massive accessibility offered by this communal feature helped boost playtime, spending, and overall engagement levels.

In 2019, Activision confirmed Modern Warfare had pulled in $600 million from sales revenues across its three-day opening weekend, a number that rose to $1 billion in little over two months' time.

Last updated: Jan 24, 2020 at 06:11 am CST

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Derek Strickland

ABOUT THE AUTHOR - Derek Strickland

Derek is absorbed with the intersection of technology and gaming, and is always looking forward to new advancements. With over six years in games journalism under his belt, Derek aims to further engage the gaming sector while taking a peek under the tech that powers it. He hopes to one day explore the stars in No Man's Sky with the magic of VR.

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