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Intel secures more AMD staff, ex-Radeon marketing lead

Team Blue acquires another important piece of Team Red in its Odyssey for graphics domination.

@anthony256
Anthony Garreffa
Published Mon, Apr 8 2019 3:58 PM CDT   |   Updated Tue, Jun 16 2020 4:29 PM CDT

Intel has been slowly building out the Justice League of GPU marketing teams leading into its future graphics card launches, with yet another member of Team Red joining Team Blue.

Intel secures more AMD staff, ex-Radeon marketing lead | TweakTown.com

I can exclusively report that Heather Lennon, who built the awesome AMD social and community strategy for the company over 10 years has now joined the ranks of Intel. Heather build up the Team Red community and won herself PR Week honors for Campaign of the Year, as well as Top 30 Under 30 from PR News in 2014.

Lennon secured a huge 40 awards for marketing and digital marketing for AMD before leading their North American marketing for AMD's own Best Buy account which handled both Radeon and Ryzen products for the company.

Heather will join Intel as the new Senior Manager, Digital Marketing for Graphics. She will be joined by Mark Taylor who is an ex-NVIDIA staffer who led the Technical marketing for NVIDIA's Tesla and DGX platforms, with Taylor joining the new Intel Graphics Marketing team to lead marketing and GTM strategies for data center graphics.

Heather and Mark are two new sources of energy for Intel's non-stop acquisition of talent, after countless acquisitions including the recent ex-NVIDIA staffer Tom Peterson. We also have ex-AMD staffers like ex-RTG chief architect Raja Koduri and marketing boss Chris Hook, as well as other industry figures like Chris Pirillo, Ryan Shrout (of PC Perspective) and others.

Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering.

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