Coca-Cola is looking into cannabis-infused drinks, a new market that they could quickly dominate with the legalization of marijuana spreading throughout the world, except in Australia where Reefer Madness plays 24/7 in all government offices.
BNN Bloomberg reports that Coca-Cola is "in talks" with Canadian marijuana producer Aurora Cannabis, with Coca-Cola spokesman Kent Landers telling Bloomberg News: "Along with many others in the beverage industry, we are closely watching the growth of non-psychoactive CBD as an ingredient in functional wellness beverages around the world. The space is evolving quickly. No decisions have been made at this time". The two companies are in "serious talks" with each other according to the sources. The cannabis-infused drink would "ease inflammation, pain, and cramping".
Aurora spokeswoman Heather MacGregor told BNN Bloomberg that the company is looking at the infused-beverage market and has plans for products in that market, but wouldn't comment on the purported deal with Coca-Cola. MacGregor said: "As a rule, we do not discuss business development initiatives until they are finalized, however we have a responsibility to our shareholders to give proper consideration to all relevant opportunities that are presented".