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Magic Leap's first AR headset could be called Magic Leap One

Magic Leap One could completely dominate the market when it launches, which is still unknown but maybe 2018 - or maybe not

By Anthony Garreffa on Nov 29, 2017 at 01:30 am CST - 0 mins, 42 secs reading time

Magic Leap is a name you might have heard over the years but even with all of those years passing, we still don't know what the Florida-based startup is really working on.

Magic Leap's first AR headset could be called Magic Leap One |

But according to a new trademark filing the new augmented reality headset could be called Magic Leap One, which is a plain-ish but very mainstream name. TechCrunch as far back as last year was touting the 'One' moniker after Magic Leap hired National Geographic marketing boss Brenda Freeman as the company's fresh CMO.

There was also a company spokesperson who mentioned that the company were "full steam ahead toward the launch of Magic Leap One". Whatever it's called, bring it on. The latest release window we have for Magic Leap One is Q2 2018, which could change at any moment, or be another year or three away.

Last updated: Nov 30, 2017 at 06:11 am CST

Anthony Garreffa

ABOUT THE AUTHOR - Anthony Garreffa

Anthony is a long time PC enthusiast with a passion of hate for games to be built around consoles. With FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with high-end, custom-built PCs. His addiction to GPU technology is unwavering, and with next-gen NVIDIA GPUs about to launch alongside 4K 144Hz HDR G-Sync gaming monitors and BFGDs (65-inch 4K 120Hz HDR G-Sync TVs) there has never been a time to be more excited about technology.


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