Magic Leap's first AR headset could be called Magic Leap One

Magic Leap One could completely dominate the market when it launches, which is still unknown but maybe 2018 - or maybe not.

Published Wed, Nov 29 2017 1:30 AM CST   |   Updated Tue, Nov 3 2020 11:53 AM CST

Magic Leap is a name you might have heard over the years but even with all of those years passing, we still don't know what the Florida-based startup is really working on.

Magic Leap's first AR headset could be called Magic Leap One |

But according to a new trademark filing the new augmented reality headset could be called Magic Leap One, which is a plain-ish but very mainstream name. TechCrunch as far back as last year was touting the 'One' moniker after Magic Leap hired National Geographic marketing boss Brenda Freeman as the company's fresh CMO.

There was also a company spokesperson who mentioned that the company were "full steam ahead toward the launch of Magic Leap One". Whatever it's called, bring it on. The latest release window we have for Magic Leap One is Q2 2018, which could change at any moment, or be another year or three away.


Anthony joined the TweakTown team in 2010 and has since reviewed 100s of graphics cards. Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering.

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