IGN have acquired retailer Humble Bundle

No financial figures are mentioned, but IGN are happy to step back and provide resources for Humble Bundle.

@shaungrimley
Published Mon, Oct 16 2017 6:16 AM CDT   |   Updated Sat, Aug 8 2020 10:29 AM CDT

In somewhat of a conflict of interest, Gaming Media giants IGN have acquired Humble Bundle, the discounted gaming, book and software retailer that has raised over $106 million for charity since its inception 7 years ago.

IGN have acquired retailer Humble Bundle | TweakTown.com

Humble Bundle posted a blog post, Jeffrey Rosen- Humble Bundle cofounder and CEO said "Announcing our biggest bundle ever: Humble Bundle is proudly joining the IGN family! We will continue to bring you all of our humble products, but with more resources and help from IGN."

"We chose IGN because they really understand our vision, share our passion for games, and believe in our mission to promote awesome digital content while helping charity. I can't think of a better partner than IGN to help Humble Bundle continue our quest."

IGN will allow the Humble Bundle to expand their brand without their compromising their vision "We will keep our own office, culture, and amazing team with IGN helping us further our plans." Rosen states.

Humble Bundle won't change too much, if anything. IGN are happy with how Humble Bundle operates and will provide resources for retailer. "The idea is just to feed them with the resources they need to keep doing what they're doing ... We want to stick to the fundamentals in the short term. We don't want to disrupt anything we're doing right already," IGN executive VP Mitch Galbraith told Gamasutra. "Because of the shared vision and overlap of our customer bases, there's going to be a lot of opportunities."

Shaun is a long time PC, tech, and gaming enthusiast. With an electrical trade background, Shaun has had experience with some of the latest automation technology and is looking forward to a new challenge. Shaun is excited to bring TweakTown's audience the most extensive and latest news.

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