I love when innovation and technology come together, I work for an automotive manufacturer where our body-assembly plant is 94% automated and features 279 robots that assemble and weld the vehicles body-structure together. In Germany, Adidas have opened their first robotic factory, dubbed the "Speedfactory".
Adidas plan to use the German Speedfactory to manufacture a new series of Adidas shoes, the AM4 series. These specifically designed shoes feature six models that each reflect six of the world's biggest cities across the globe. First up is the AM4LDN, tailored for London and will be available on October 19. Next is AM4PAR, the Paris designed shoe will be available October 26. Unfortunately, the remaining models are all stated for 2018 releases including AM4LA (Los Angeles), AM4NYC (New York City), AM4TKY (Tokyo) and AM4SHA (Shanghai).
Adidas aren't holding anything back, already announcing that a second robotic Speedfactory will be opening in Atlanta in 2018, creating roughly 160 jobs for the city.
As for the actual product themselves, the Adidas AM4 shoes are developed using data obtained from athletes to develop shape, form and a lightweight design.