First Australian sports company buys eSports team

The first eSports team to be purchased by a mainstream sports organization has happened Down Under.

@anthony256
Published Wed, May 17 2017 5:45 AM CDT   |   Updated Sat, Aug 8 2020 10:29 AM CDT

Not many of you will know who the Adelaide Crows are, but they are one of my local AFL (Australian Football League) teams here in South Australia, and they have just become the first mainstream sports organization in Australia to buy a professional eSports team.

First Australian sports company buys eSports team | TweakTown.com

The Crows scooped up Lecacy eSports, which is one of Australia's eight top-tier teams that competes in the Oceanic Pro League playing League of Legends. The Adelaide Crows are based in Adelaide, South Australia while their new eSports team are based out of Sydney, New South Wales.Legacy will retain its identity and branding for now, without any details on whether the League gamers will have the Adelaide Crows' signature branding and colors.

COO of Adelaide Crows, Nigel Smart, was reportedly enthusiastic about becoming the first AFL club with an eSports team, and as a local Adelaide resident who lived and breathed games when I grew up and now work in the technology industry surrounded by games - I must tip my hat to him. Adelaide hits the international eSports scene in a big way with a large AFL team buying an eSports team. Awesome.

Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering.

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