Square Enix reports massive sales spike

Curious how Square Enix's games business is doing? We dissect its latest earnings report for clues on data on what's next for the publisher.

Published   |   Updated Tue, Nov 3 2020 11:55 AM CST
3 minutes & 50 seconds read time

Square Enix recently announced its Fiscal Year 2017 earnings (April 1, 2016 - March 31, 2017) revealing strong growth in all gaming sectors as well as a look at the publisher's future.

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Square Enix reported mighty net sales of $2.26 billion (256.8 billion yen) during its FY2017, representing a sizable 19.94% year-over-year increase.

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The company notes that "major launches of blockbuster titles boosted revenue significantly," with games like Final Fantasy XV, Deus Ex: Mankind Divided, Rise of the Tomb Raider's PS4 port, World of Final Fantasy, and NieR: Automata all contributing the the strong net sales.

Operating income also rose to $274.6 million (31.2 billion yen), up by 20% from last year's earnings. The publisher achieved net profits of $170 million (20 billion yen), up 1.01% year-over-year.

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The Japanese games company iterates that most of its revenue comes from its Digital Entertainment sector, which includes physical and digital games across all platforms--PC, consoles, mobiles, and even web browser games. This segment is comprised of three sub-branches:

  • HD games - AAA franchises such as Kingdom Hearts, Final Fantasy, Tomb Raider, and Deus Ex
  • MMO - Final Fantasy XIV and Dragon Quest X
  • Games for smart devices / PC Browser - Final Fantasy Brave Exius, Mobius Final Fantasy, Dissidia Final Fantasy - Opera Omnia, etc.

In fact, the Digital Entertainment segment accounted for 77.4% of the company's total net sales, and the sector's operating income actually surpassed the company's total operating income by $184.8 million (2.1 billion yen).

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HD games

Square Enix's HD game releases are the king of its Digital Entertainment branch, conquering mobile and PC browser games as well as MMO-based titles, with key hits like Final Fantasy XV leading the charge. HD games raked in an impressive $816.78 million (92.8 billion yen) in FY2017, accounting for 36% of the company's total net sales for the fiscal year.

The publisher has a distinct strategy for its HD game pipeline: "Established a robust pipeline from which 1-2 blockbuster titles as well as multiple mid-size titles are constantly launched every year." However, Fiscal Year 2017 saw the release of five hits, including Final Fantasy XV, NieR: Automata, World of Final Fantasy, Deus Ex: Mankind Divided, and Rise of the Tomb Raider on PS4.

The current fiscal year will see Square Enix slow down and follow the pace of its two major releases a year strategy. Final Fantasy XII: The Zodiac Age will be one of its two AAA games for FY2018, followed by two MMO releases: Final Fantasy XIV's Stormblood expansion and Dragon Quest X in Japan.

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Next we have MMO, the second branch of Square Enix's Digital Entertainment segment. This is the least profitable branch in terms of raw net sales volume, but has consistently delivered steady revenue streams via subscription models. The MMO branch pulled in $199.7 million (22.7 billion yen) in Fiscal Year 2017, even without any major expansions. The company predicts boosted MMO revenue thanks to two major updates: Final Fantasy XIV's Stormblood expansion as well as a major update for Dragon Quest X.

Square Enix's MMO strategies are as follows:

  • Enhance paying user base, and drive sales of expansion discs
  • Focus on user retention by multiple promotions in addition to expansion disk launches
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Mobile / PC browser

Square Enix's mobile and PC browser gaming branch is lucrative and healthy, with earnings not too far behind its HD games branch. Due to high monetization, active MAUs and always-online social engagement opportunities, universal accessibility, and updating/expansion of existing games to drive growth, the mobile segment has the potential to dethrone HD games.

Mobile gaming brought in $733.1 million (83.3 billion yen) in FY2017, or 32.43% of Square Enix's total net sales for the fiscal year. "Buildup of successful titles every fiscal year resulted in strong topline growth," the publisher affirms.

The games-maker has released 11 mobile and browser-based games since 2014. The typical release schedule is 4 mobile/browser games a year, so Square Enix should launch two more unannounced titles for its current FY2018. Square Enix reinforces our forecast by promising "new titles will be released consecutively," and existing games are expected to continue strong performance throughout this fiscal year.

Along with a steady flow of new mobile games, Square Enix also plans to release strategic updates and expansions to drive up MAUs and pull in more new players and recurring players, and stimulate monetization via in-game purchases.

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Fiscal Year 2018 Forecasts

Square Enix did great last year thanks to strong sales, but can it continue the momentum? The short answer to that is no, not exactly.

The publisher forecasts a marked decrease in game sales during FY2018. Internal projections guess Square Enix will sell 15.56 million units in FY2018, versus the 34.76 million in FY2017, representing a 55% decrease. Remember, the publisher can't release massively anticipated games like Final Fantasy XV every year, and we've already seen its conservative FY2018 games pipeline.

Despite selling 55% less games, Square Enix expects to make quite a bit of revenue.

The company's FY2018 projections estimate net sales of $2.11 billion - $2.28 billion (240 - 260 billion yen), and operating income of $220 million - $264 million (25 - 30 billion yen). Furthermore, net sales of its Digital Entertainment arm are estimated at $1.66 billion (189 billion yen).

How will Square Enix keep net sales and operating income up if it sells significantly less packaged and digital copies of full-length games? Simple: mobile games. We'll have an in-depth article on that coming soon, so keep a look out!

NEWS SOURCE:hd.square-enix.com

Derek joined the TweakTown team in 2015 and has since reviewed and played 1000s of hours of new games. Derek is absorbed with the intersection of technology and gaming, and is always looking forward to new advancements. With over six years in games journalism under his belt, Derek aims to further engage the gaming sector while taking a peek under the tech that powers it. He hopes to one day explore the stars in No Man's Sky with the magic of VR.

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