The major Hollywood studios have been lobbying to reduce the 100 day release window between a theatrical and home video release for some time now, but now 20th Century Fox is placing renewed pressure on the charge following the immense changes to the media landscape in recent times.
Speaking to The Hollywood Reporter, Fox CEO Stacey Snider said that "It's not about smashing the window. Maybe it's about opening it up a little.. for a business to not be able to sell what it makes for periods of time is anachronistic." Despite that, she doesn't want to completely upend the "huge, global, big, beautiful cinematic" business model, saying "the last thing we want to do is commoditise it and make it feel like it's interchangeable with the home entertainment experience."
Fox has a number of big budget films on the way for 2017, including 'X-Men' spin-off 'Logan', 'Alien Covenant', and 'The War for the Planet of the Apes'.