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Fitbit planning a smartwatch future

Pebble acquisition provides clues as to where they'll go next

By Ben Gourlay from Jan 9, 2017 @ 21:51 CST

While market leading fitness wearable producer Fitbit has resisted calls to produce a smartwatch for a number of years, CEO James Park has revealed that functionality is indeed coming - and sooner rather than later.

fitbit-planning-smartwatch-future_02

Speaking to Engadget from CES, Park confirmed that the company will actively pursue an app store "as soon as possible". Despite launching the Fitbit Blaze in 2016 with a colour touchscreen, the company hasn't yet launched a model which allows for the loading of third party applications. Instead, users have become accustomed to incremental updates via Fitbit.

Late last year, Fitbit purchased the start-up company Pebble, which launched with a bang on Kickstarter in 2012 but which struggled against competition in recent times. No doubt this acquisition will prove very important to Fitbit as it moves from a stationary fitness wearable to a fully fledged smartwatch.

NEWS SOURCES:Theverge.com

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