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Philadelphia 76ers acquire eSports teams Dignitas, Apex

76ers acquire and merge Team Dignitas, Apex, first North American pro sports team to acquire eSports team.

Published Sep 26, 2016 3:28 PM CDT   |   Updated Tue, Nov 3 2020 11:58 AM CST
0 minutes & 31 seconds read time

The pro basketball organization known as the Philadelphia 76ers has acquired and merged eSports teams Dignitas and Apex, and will manage the new entity as Team Dignitas on a day-to-day basis going forward. The organization says it will provide to the team sponsorship, sales, branding, digital marketing, merchandising, player recruitment, and publicity services, as well as development and wellness practices.

Philadelphia 76ers acquire eSports teams Dignitas, Apex | TweakTown.com

The acquisition makes the 76ers the first North American pro sports team to acquire an eSports team, although it isn't the only association between the two worlds: to name one example, pro/former pro athletes Shaquille O'Neal, Alex Rodriquez (aka A-Rod), and Jimmy Rollins have a stake in Team NRG.

Dignitas and Apex are known for League of Legends, Counter Strike: GO, Overwatch, Heroes of the Storm, and Smite.

Sean has a background in journalism, and has been using that to write about gaming and tech since 2008 - first for Neoseeker, then Rage3D, and now, TweakTown. As News Editor, Sean's job is to supply regular stories on the latest happenings in the tech world. He also writes tweak guides to help you get the most out of your PC games and hardware.

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