This emotional AMD commercial invites you to join the Radeon Rebellion

AMD's Radeon Rebellion campaign is in full swing, with a new ad insisting it's time to 'make good great again.'

@killyourfm
Published Fri, Jun 24 2016 2:20 PM CDT   |   Updated Tue, Nov 3 2020 11:59 AM CST

AMD just debuted the first commercial for its "Radeon Rebellion" campaign, and just like Chris Hook and Raja Koduri promised during my interview with them, it takes quite a different tone than the standard video card ads we're used to.

Watch that again. Did you see any actual video cards? Any gameplay or screenshots? Any statistics or bullet points or specs? Nope. AMD is doubling down on the concept of change, of introducing premium VR for the other 99%, and bringing mainstream PC gamers affordable eyecandy. That's the promise of the RX 480, and indeed for AMD's entire Polaris lineup.

This emotional AMD commercial invites you to join the Radeon Rebellion | TweakTown.com

Stay tuned, gang. We'll have exhaustive coverage of the RX 480 very soon including standard benchmarks, VR impressions, and a full review.

Jason has been creating compelling content for the internet since 2004, beginning with the award-winning Insomnia Radio Network. More recently, his writing has graced the virtual pages of Forbes and PCWorld. Jason has built up his community by approaching tech coverage from a fun and conversational vantage point, with the goal of making it both educational and entertaining. In 2014 the magical, transformative power of modern virtual reality captivated him, and he's been hopelessly in love with the platform ever since. As TweakTown's resident VR Editor and evangelist, Jason brings his unique voice and experience to the table to add another exciting dimension to an already robust destination.

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