Australian retailer censors box art of mature-rated games

Australian branches of Target are covering up video games with plain packaging in an attempt to dissuade sales.

Published Mon, Mar 7 2016 4:34 PM CST   |   Updated Tue, Nov 3 2020 12:00 PM CST

To curb the appeal of violent video games, Target stores in Australia has whitewashed the box art of all R 18+ rated games on its shelves.

Australian retailer censors box art of mature-rated games |

An image posted on NeoGAF reveals the exact nature of Target Australia's censoring, showing a whole shelf of mature-rated games packed in Blockbuster-style plain packaging. Instead of the glamorous and colorful artwork that pulls the eye, the games are ensconced in ugly monochrome boxes that only show the rating, game name, and an age restricted warning.

This kind of censorship is nothing new for Target Australia; the chain's "war" against video games is notorious across the globe. The retailer even went so far as to pull all copies of Grand Theft Auto V from its shelves, citing a "significant level of concern" over the game's content.


Derek joined the TweakTown team in 2015 and has since reviewed and played 1000s of hours of new games. Derek is absorbed with the intersection of technology and gaming, and is always looking forward to new advancements. With over six years in games journalism under his belt, Derek aims to further engage the gaming sector while taking a peek under the tech that powers it. He hopes to one day explore the stars in No Man's Sky with the magic of VR.

Newsletter Subscription

Related Tags

Newsletter Subscription
Latest News
View More News
Latest Reviews
View More Reviews
Latest Articles
View More Articles