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Facebook just went beyond the traditional like button, with Reactions

Facebook has added a slew of new Reaction icons that you can choose instead of simply liking something. Now express a range of emotions, 5 total

By: Jeff Williams from Feb 24, 2016 @ 15:05 CST

You've probably already seen the upgraded like button array already, likely due to being on Facebook at this very moment. But if you haven't had a chance, it seems that Facebook is adding a bit more to their Like button, letting users pick from five other emotes to express how they feel about a particular post, and they're calling them "Reactions".


Liking a post has been a way to acknowledge a post, interacting with it in a one-dimensional way that sometimes can be misinterpreted to mean something it doesn't. Do I "Like" the death of a friends grandmother? Well, now you can choose an emote to indicate how that post makes you feel. So it just got a bit less awkward.

The search for a better way to communicate actually was a long road by the team behind the new Reactions. The team, led by Sammi Krug, did a lot of research into how people tend to communicate, with stickers and with words, to determine the best mix of reactions to add. "People come to Facebook and share all kinds of things," Krug said. "And we kept hearing feedback from people that there wasn't an easy way to express empathy for these different kinds of posts."

So now these new Reaction icons are live on iOS and Android, as well as on the web, worldwide. Expressing your anger at something has never been easier.


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