Google said to want greater control over Nexus program

Google rumored to implement top to bottom Apple model in Nexus program.

Published Mon, Feb 1 2016 5:05 PM CST   |   Updated Tue, Nov 3 2020 12:01 PM CST

Google CEO Sundar Pichai is said to have told "colleagues and outsiders" that his company wants greater control over its Nexus program. Speculation says this means Google will adopt the Apple model, controlling its Nexus line from top to bottom and not relying on partners as much (and not at all publicly). In fact, Google is supposedly going down this road specifically to better compete with Apple at the high-end.

Google said to want greater control over Nexus program |

One might hope Google elects to give control of the program over to Pixel, who made the wonderful Chromebook Pixel and Pixel C.

Allegedly, HTC -- possibly still building this year's Nexus -- isn't too happy about the news, as you can imagine.

No timeline for the shift is known as of yet, but we'll keep our ear to the ground.


Sean has a background in journalism, and has been using that to write about gaming and tech since 2008 - first for Neoseeker, then Rage3D, and now, TweakTown. As News Editor, Sean's job is to supply regular stories on the latest happenings in the tech world. He also writes tweak guides to help you get the most out of your PC games and hardware.

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