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Movie studio uses biometric scans on audience during test screening

Just how heart-pounding was 'The Revenant'? Fox knows

Ben Gourlay | Jan 20, 2016 at 5:59 pm CST (0 mins, 42 secs time to read)

Twentieth Century Fox has revealed that an audience test screening for the Leonardo DiCaprio epic 'The Revenant' were equipped with wearables, giving the studio another tool to measure their reactions during the film.

Movie studio uses biometric scans on audience during test screening | TweakTown.com

According to the Hamilton Spectator, Fox found that the film had 14 sequences which elevated the audiences pulse, who also sat motionless for over half of the films 160 minute runtime - seemingly captivated by the film's drama. Or they were asleep.

While the devices are being used to complement traditional written surveys and focus groups, Fox's senior vice-president of digital George Dewey referred to the data as a "pure way to measure individual audience response".

Last updated: Apr 6, 2020 at 04:57 pm CDT

NEWS SOURCE:thespec.com
Ben Gourlay

ABOUT THE AUTHOR - Ben Gourlay

Ben is based in Australia and has been writing entertainment based news and reviews since 2002 and for TweakTown since 2007. A student of film, Ben brings a wide understanding of the medium to the latest happenings in entertainment circles and the latest blockbuster theatrical reviews.

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