End of OneDrive unlimited storage rushed to do damage control

Microsoft says it rushed its end of unlimited OneDrive storage announcement to avoid negative press.

@seanridgeley
Published Tue, Dec 29 2015 2:05 PM CST   |   Updated Tue, Nov 3 2020 12:02 PM CST

Microsoft's chief marketing officer Chris Capossela has stated on the Windows Weekly podcast that the end of of OneDrive unlimited storage announcement was rushed in order to do damage control.

End of OneDrive unlimited storage rushed to do damage control | TweakTown.com

"The way we did communication was very rushed because a major publication was going to print something that was very damaging and was not true, so we felt like we had to get in front of it," Capossela said.

"We had given ourselves a couple more months to get everything lined up [for removing unlimited storage] so we could do it all-in-one fell swoop. We were just not ready," he said, later continuing, "We just didn't do a good enough job ... to beat the story and get the communications in the shape they needed to be."

He did not name the publication or say what the story was about, beyond OneDrive.

Sean has a background in journalism, and has been using that to write about gaming and tech since 2008 - first for Neoseeker, then Rage3D, and now, TweakTown. As News Editor, Sean's job is to supply regular stories on the latest happenings in the tech world. He also writes tweak guides to help you get the most out of your PC games and hardware.

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