eSports giant Azubu raises $60 million in new funding

eSports giant Azubu has just secured another $60 million in a new round of funding, with their viewership increasing by 1200% in the last 12 months alone.

The new funding was led by London-based Sapinda Group, with a contribution also coming in from Sallfort Privatbank of Switzerland. Azubu will use the money to expand into new global territories, as well as grow its next-gen platform, Azubu 3.0. Azubu CEO Ian Sharpe said: "We believe that the global eSports community deserves a broadcast and viewing platform that's designed specifically for their businesses. We are developing our technology in direct collaboration with the community and brand partners in order to provide the best possible, and crucially, most monetizable streaming experience".

Jason Katz, COO of Azubu said: "We are expanding operations in a number of new regions around the world and creating bigger and more content partnerships and corporate relationships, which we're looking forward to announcing in the near future. This latest round of financing will support our global growth and expansion into 2016 and beyond".

Azubu has credited its exclusive partnerships for its huge 1200% growth in viewership over the last 12 months, with partners like KeSPA and the 2015 World Champion SKT T1 team with its star Lee "Faker" Sang-hyeok in Korea, paiN Gaming and AD Felipe "brTT" Gonçalves in Brazil, and Berlin-based European team Origen, and its founder Enrique "xPeke" Cedeño-Martinez