Sony officially drops PS4 down to $350

It's official, the PS4 has a new $350 price tag across U.S. and Canada.

1 minute & 34 seconds read time

In a move that surprised absolutely no one, Sony has officially dropped the PlayStation 4's price tag to $350 in an effort to continue its reign of console dominance.

Sony officially drops PS4 down to $350 1

The Japanese console-maker announced the news in an update on the PlayStation Blog, where it reveals that the new permanent $350 price will take effect on October 9 in the United States and Canada. Sony also revealed a number of new bundles for the holidays, but the $350 flavors will come with the standard 500GB HDD.

"If you haven't made the jump yet, and you're starting early on your holiday wish list, I have good news - we're dropping the price of the PlayStation 4 system in the U.S. and Canada," Sony said in the update. "Starting tomorrow, October 9, you'll be able to pick up PS4 starting at the new price of $349.99 USD / $429.99 CAD (MSRP)."

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Although Sony's PlayStation brand continues its snowballing trajectory across the games industry, the company as a whole is still in the red. Sony came in at just number 58 on Interbrand's new top 100 list with a brand value of just $7.7 billion. To help mitigate its losses Sony also plans to spin off its lucrative image sensor division.

Additionally the PlayStation 4's competitor will receive a hefty update in November. The Xbox One is set to get a huge boon of features including backward compatibility with Xbox 360 games, a faster new UI, and an entirely new Windows 10-based OS that will help shape the future of the console. Windows 10 will bring a slew of universal app access, PC to Xbox One game streaming, Cortana voice-searching support and DirectX 12 API integration--all of which are coming at a later date.

Derek joined the TweakTown team in 2015 and has since reviewed and played 1000s of hours of new games. Derek is absorbed with the intersection of technology and gaming, and is always looking forward to new advancements. With over six years in games journalism under his belt, Derek aims to further engage the gaming sector while taking a peek under the tech that powers it. He hopes to one day explore the stars in No Man's Sky with the magic of VR.

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