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Take-Two boss speaks out against DLCs, game monetization

Gamers need to be respected and shouldn't feel they are being robbed, Take-Two boss says.

Published Fri, May 29 2015 7:30 PM CDT   |   Updated Tue, Jun 16 2020 4:29 PM CDT

Strauss Zelnick, CEO of Take-Two Interactive, believes game studios must show their customers a bit of respect so they don't feel like they are being "robbed."

Take-Two boss speaks out against DLCs, game monetization | TweakTown.com

Speaking during the Annual Technology, Media & Telecom Conference, he spoke bluntly about the current state of the evolving gaming market: "You never want the consumer to feel as though you've picked their pocket," Zelnick recently said. "You want a consumer to feel like you gave them a great experience. You want them to be happy that they spent money on the experience."

Zelnick also discussed the controversial free-to-play ecosystem, which typically makes a game available for free - but the games are monetized based on microtransactions:

"But I think some interactive entertainment companies, typically not the console companies, but some of the free-to-play companies, have focused entirely on monetization and, 'creativity as a necessary but annoying pre-condition to monetization.' And we just don't look at it that way at all. Monetization stems organically from creativity. And so the more that we give consumers to do that they love doing, the more likely they are to spend money while they're doing it."

The gaming industry is changing, and studios need to work to release quality products while not charging gamers more than what is required for them to stay happy.

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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