Energy drink companies turning to gamers to help boost sales

Need additional energy drink sales? Well, let's just turn to the gaming community.

Published Tue, May 19 2015 7:35 PM CDT   |   Updated Tue, Nov 3 2020 12:07 PM CST

It's no secret that PC and console gamers tend to love energy drinks, guzzling the highly caffeinated drinks to extend gaming sessions. Traditional energy drinks are under increased scrutiny due to deaths and medical issues suffered by binge-drinking the sugary and caffeinated drinks - with some companies releasing what they say are healthier alternatives.

Energy drink companies turning to gamers to help boost sales | TweakTown.com

Products such as GungHo and G Fuel, designed as "gamer drinks," promote being sugar-free with increased levels of vitamins - a rare alternative over traditional energy drinks.

"Sales of caffeinated energy drinks have grown dramatically without adequate consideration of the cumulative intake of caffeine by teens and adolescents and, due to the law governing food additives, without any premarket review by FDA," said Michael Taylor, deputy commissioner for foods and veterinary medicine at the FDA.

Companies such as Monster, Red Bull and Rock Star are no longer marketing their products to children younger than 12 years old, due to dangerous health effects. However, it's still open season on marketing to teenagers, with government regulators and researchers concerned about a lack of understanding regarding energy drinks.

NEWS SOURCES:nytimes.com, i.ytimg.com

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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