NVIDIA says PC sales slowing ahead of Microsoft Windows 10 launch

PC sales are slowing down ahead of the upcoming Microsoft Windows 10 launch, according to NVIDIA.

48 seconds read time

Consumers and businesses aren't in a big hurry to purchase new hardware or software, as Microsoft prepares to launch the Windows 10 operating system this summer, according to NVIDIA.

NVIDIA says PC sales slowing ahead of Microsoft Windows 10 launch | TweakTown.com

"We see a very soft market going into Q2," said Colette Kress, Chief Financial Officer at NVIDIA, while speaking during a financial analysts' call. Previously, the Gartner research group predicted PC prices will increase up to 10 percent in 2015, as the industry is still undergoing a change to fight off mobile products.

Windows 10 is expected to receive strong support, especially from disgruntled Windows 8/8.1 users - and Microsoft believes Windows 10 could be the last OS upgrade consumers need, as it will provide a seamless user experience across multiple devices.

"Many expected the full force of Windows 10 to hit for the back-to-school selling season, but that's not going to happen," said Patrick Moorhead, founder and principal analyst of Moor Insights & Strategy, in a statement published by VentureBeat. "Sure, users will be able to download upgrades for the Windows 7 and Windows 8 PC installed base, but that won't positively impact new PC sales for back-to-school."

Instead, it looks like the PC industry must wait until the 2015 holiday shopping season, where Windows 10 can have a major impact, Moorhead believes.

An experienced tech journalist and marketing specialist, Michael joins TweakTown to cover everything from cars & electric vehicles to solar and green energy topics. A former Staff Writer at DailyTech, Michael is now the Cars & Electric Vehicles News Reporter and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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