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Microsoft taking new approach to E3 this year, Xbox boss says

It looks like Microsoft wants to promote both Xbox One and PC games during E3, and will try a new marketing approach

Michael Hatamoto | Apr 28, 2015 at 6:50 pm CDT (0 mins, 46 secs time to read)

Microsoft is taking a fresh approach to promoting and marketing the Xbox One, video game titles, and PC gaming during E3 in June.

Microsoft taking new approach to E3 this year, Xbox boss says |

Head of Xbox boss Phil Spencer has promised "some interesting changes this year for briefing and the week." It's unknown when Microsoft will host its press conference, but could be on the same day as Electronic Arts, Sony, and Ubisoft at the beginning of E3 week.

The company will discuss both Xbox One games and PC titles, with Spencer offering the following answer to Twitter users: "We'll have some of both."

It's not a shock that Microsoft wants to discuss PC gaming, especially as more attention shifts towards the launch of Windows 10 - which Microsoft hopes becomes popular among gamers. Windows 10 will feature cross-platform game support, game-streaming, and a built-in Xbox app - and Microsoft wants to work with both Xbox One and PC gamers to make sure Windows 10 works well.

Last updated: Apr 6, 2020 at 08:43 pm CDT

Michael Hatamoto

ABOUT THE AUTHOR - Michael Hatamoto

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog,, while he looks to remain busy in the tech world.

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