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Microsoft Bing search engine now has more than 20% market share in US

The Microsoft Bing search engine has 20 percent US market share.

Published Sat, Apr 18 2015 11:56 AM CDT   |   Updated Tue, Jun 16 2020 4:29 PM CDT

For the first time since launching in 2009, the Microsoft Bing search engine now has over 20 percent market share of the US desktop search market, according to comScore.

Microsoft Bing search engine now has more than 20% market share in US | TweakTown.com

Google still leads the way with 64.4 percent of the increasingly competitive market, while Bing has 20.1 percent - Google, Microsoft, Yahoo, and other companies are trying to adapt to a growing mobile market.

Bing has been a major effort for Microsoft, which has continually dumped money and development time into Bing. The search engine is now integrated into Xbox, Office, Windows and the Windows Phone, as Microsoft wants to try to lure users away from Google.

In the international market, Google has 87.95 percent market share, while Bing (4.4 percent) and Yahoo (3.87 percent) are essentially left fighting for scraps, StatCounter reported.

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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