HP abandons Beats, chooses Bang & Olufsen for audio partnership

HP drops Apple-owned Beats, and chooses Bang & Olufsen as audio partner.

Published Tue, Mar 24 2015 1:45 PM CDT   |   Updated Sat, Aug 8 2020 10:29 AM CDT

Hewlett-Packard has dropped Apple-owned Beats as an audio partner, and will now work with Bang & Olufsen on future products. The partnership will bring the Danish company's audio expertise to PCs, laptops, tablets and other electronics, starting this spring.

HP abandons Beats, chooses Bang & Olufsen for audio partnership | TweakTown.com

HP is the No. 2 global PC manufacturer, and hopes its deal with Bang & Olufsen helps usher in a new era for audio-centric functionality on devices. Beats may be a recognizable name, however, Bang & Olufsen provides high-quality audio products.

"HP and Bang & Olufsen will custom tune each notebook, desktop, tablet and accessory for precise sound," a press release from HP notes. "In all HP devices that carry the Bang & Olufsen or B&O PLAY brand, a dedicated audio island isolates the sensitive audio circuits from other signals on the motherboard. The headphone jack limits the amount of metal parts to reduce ground noise to help further perfect the audio experience on HP devices."

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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