Technology content trusted in North America and globally since 1999
8,587 Reviews & Articles | 67,054 News Posts

Sony says free-to-play growing part of digital business

Sony expects big things from the free-to-play market, and wants to cash in

By Michael Hatamoto on Mar 3, 2015 06:16 pm CST - 0 mins, 50 secs reading time

Sony wants to cash in on the rising number of free-to-play game titles for the PlayStation 4 game console, with officials saying there has been continued growth of free-to-play.

sony-free-play-growing-part-digital-business_01

"We're really looking at this as a significant part of our digital business," said Sara Thomson, senior account executive of the free-to-play business at Sony, during GDC. "I think that it's going to be a really big chunk of our revenues in the next few years; 3-5 years. And it's already growing at amazing rates that are really quite surprising."

The gaming market has changed and more free-to-play games helped cause a shift among game studios and console makers - with great long-term potential of free-to-play games on consoles, according to Sony.

"So we think that's great news. I think that it is really stabilizing the business. And I think it's future-proofing us. I think that it's really taking us into where we need to be as a company. As a company, we do fully believe in free-to-play."

Michael Hatamoto

ABOUT THE AUTHOR - Michael Hatamoto

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

Related Tags