'Fifty Shades of Grey' grosses massive $240m haul in under a week

Released just days ago and despite poor reviews (rated at just 26% on Rotten Tomatoes) the adaptation of EL James 'Fifty Shades of Grey' has amassed an amazing haul of $240 million worldwide from 59 markets, making it the one of the biggest openings for an R-rated film.

Made for an economical $40 million, the success of the film ensures that the proposed second and third movies in the 'Shades' trilogy will now go into production for Universal Studios, with stars Dakota Johnson and Jamie Dornan already signed. The 2011 erotic romance novel by E. L. James famously started life as fan fiction for 'Twilight' and has sold over 100 million copies worldwide.