Bitcoin still not dead, but needs to better promote itself

Bitcoin valuation continues to be volatile, and consumers might be losing faith, but the cryptocurrency still isn't going away any time soon.

Published Tue, Feb 3 2015 3:27 PM CST   |   Updated Tue, Nov 3 2020 12:10 PM CST

The bitcoin cryptocurrency may be able to generate a large amount of buzz, but still has a major sales and marketing problem.

Bitcoin still not dead, but needs to better promote itself |

"Bitcoin has a sales job to getting people to trust it, which is ironic because it was set up to be a trustless system," said Paul Vigna, co-author of "The Age of Cryptocurrency: How Bitcoin and Digital Money are Challenging the Global Economic Order, in a statement to CBS News. "It is sort of opaque and hard to understand and esoteric because it is so new."

Bitcoin won't go away any time soon, and there is around $50 million bitcoin-related transactions carried out per day. It's an extremely small figure compared to the entire financial market, but is an indicator that people remain interested.

The addition of a government-regulated bitcoin exchange by Coinbase could help further legitimize the cryptocurrency - and provide bitcoin supporters a strong marketing push to entice consumers and businesses interested in bitcoins.

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog,, while he looks to remain busy in the tech world.

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