Baidu chooses Nokia Here for maps outside of China

Nokia receives a strong boost after Baidu chooses the Here service to power maps outside of China.

Published Mon, Dec 15 2014 7:40 AM CST   |   Updated Tue, Nov 3 2020 12:12 PM CST

Baidu maps used on desktops, laptops and mobile devices will be powered by the Nokia Here service outside of China, with an aim to help Chinese travelers. The deal, which will impact Baidu's desktop versions, Google Android and Apple iOS mobile mapping apps, will roll out in Taiwan - with other countries to be included in the future.

Baidu chooses Nokia Here for maps outside of China | TweakTown.com

"Every day, millions of people count on HERE to explore the world and discover new places whether at home or on the go," said Bruno Bourguet, SVP and Head of Sales for the HERE program, in a press statement. "Together with Baidu, a new customer for us, we want to help the growing number of Chinese tourists get the most from their travels."

Nokia wants to compete with Google, OpenStreetMap and TomTom in the online mapping department, as the company continues to revamp itself. Here is available on Microsoft Windows Phone and Android already, with an iOS release expected sometime in early 2015. Nokia has worked with Microsoft, Amazon, Garmin, Moreover and Yahoo in the past, while also offering its services to BMW, Mercedes, and other automakers.

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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