Analysts believe Microsoft will make Windows 10 freemium for the world

Analysts believe Microsoft should make Windows 10 available in a freemium format, providing subscriptions.

Published Thu, Dec 11 2014 11:51 AM CST   |   Updated Tue, Nov 3 2020 12:12 PM CST

Microsoft plans to show off its Windows 10 operating system to the consumer world in January, while analysts believe it should be made available in a freemium format. There were previous rumors that Microsoft could introduce a "Windows as a Service" cloud-based, subscription service, which would be a significant shift in tactics.

Analysts believe Microsoft will make Windows 10 freemium for the world | TweakTown.com

If Microsoft plans to have Windows 10 run on billions of devices, then providing a freemium approach could be a lucrative option. It's possible Microsoft could offer Windows 10 free for end-users, and provide features and services based on a subscription fee.

"Microsoft is the only company who still builds a significant business selling an operating system," said Steve Kleynhans, Gartner VP. "Today, consumers see the OS as part of the device and don't really distinguish it as a component to be paid for separately."

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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