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Polaroid going after GoPro with its $99 Cube HD-action video camera

Polaroid hopes its affordable Cube action sports camera will help give consumers another option besides a GoPro.

Published Thu, Sep 25 2014 9:31 AM CDT   |   Updated Tue, Jun 16 2020 4:29 PM CDT

Old-school camera company Polaroid has fought for relevance over the years, and has invested in research and development of modern technologies. The company hopes its Cube, a 1080p action sports video recording device with a $99 price tag available next month, will help spur interest in its porftfolio.

Polaroid going after GoPro with its $99 Cube HD-action video camera | TweakTown.com

"GoPro has done an incredible job building a new category in the digital imaging space," said Scott Hardy, Polaroid CEO, in a statement. "But when we look at that market, we think it can be much bigger by not just targeting the professional and amateur and aspirational thrill-seekers but going after more of the lifestyle."

For action sports participants, having something like a Polaroid Cube instead of a GoPro might not be the worst idea - and could help force GoPro to continue to innovate. The low price, half the price of the entry-level Hero3 device currently priced at $199.99 MSRP, should prove to be helpful.

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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